Cash App x Guy Fieri’s Flavortown

Celebrating Superbowl LVII - Cash App partnered up with the Mayor of Flavortown as a their primary payment vendor for Guy’s Flavortown Tailgate in Pheonix, Arizona. The citizens of Flavortown got 25% off all food and beverage purchases at the festival with payment transactions via Cash App. To promote and sponsor Cash App’s services, we held a mercantile store in the middle of the festival, where we sold all Cash App branded items (sun glasses, gum, etc.) for $1 - to educate the consumers on how to use and pay Cash App. Resulting in 13% of all festival attendees using our services for the tailgate.